Looking for a new theme? There are approximately 1.2 billion WordPress themes so it’s natural to feel overwhelmed! That’s why I recommend the BEST framework on the market for WordPress – Genesis by Studiopress. The framework is $59.95 and then you can choose from an enormous number of child themes direct from them, or through … read more
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Why the term ‘VA’ causes so much confusion in the virtual world
This is what I’m seeing in the world of Virtual Assistance: I see people referring to themselves as a Virtual Assistant. I see people saying being a VA is all about admin work. I see people asking, “How much does a Virtual Assistant cost?” I see folks saying that they need a VA who can … read more
3 Steps to Identifying Your Ideal Clients
Taking the first steps into entrepreneurship is an exciting time. One of the most liberating times of my life was declaring to the world, ‘I work for myself!’ The excitement is enough to propel you forward for a while – building your website, deciding what services to offer and what rates to charge – … read more
The Ups & Downs of Running Your Own Service Based Business
The first time I read a real and vulnerable blog post from a fellow #smallbiz owner, I felt such a tremendous amount of validation and relief. Amid all the pretty Facebook ads of successful coaches and fitness mentors and marketing experts, there were some real down-to-earth people admitting that running a business is damn hard … read more
How to Use a Quiz on Your Website to Build Your Email List
I was blown away the other day by this quiz I saw on a branding website. You can see it here: http://www.sarahhart.ca/blog/quiz/ Aside from the fact that it is awesome, valuable, and fun, it’s also quite clever from a marketing perspective. Prospective clients take her quiz and need to submit an email address in order … read more
How to Create a Landing Page For Free – No Code Needed
Landing pages are an essential part of any online business. They are used for various purposes such as: Product promos Freebie opt-ins Webinar registrations Workshop trainings Video advertising Basically any time you want your customers to take one particular action, a landing page is in order. Landing pages are built one of three ways: On … read more