I know there are a million books out there about business models, success, startups, failures, growth hacking, etc. I’m not about to up-end all that theory and evidence with one tiny blog post. However, I will say that in working with a LOT of clients over the years (hundreds), I’ve come to discover the differences … read more
General
75 Genesis Child Themes By Niche {Plus My Favs}
Looking for a new theme? There are approximately 1.2 billion WordPress themes so it’s natural to feel overwhelmed! That’s why I recommend the BEST framework on the market for WordPress – Genesis by Studiopress. The framework is $59.95 and then you can choose from an enormous number of child themes direct from them, or through … read more
The Ups & Downs of Running Your Own Service Based Business
The first time I read a real and vulnerable blog post from a fellow #smallbiz owner, I felt such a tremendous amount of validation and relief. Amid all the pretty Facebook ads of successful coaches and fitness mentors and marketing experts, there were some real down-to-earth people admitting that running a business is damn hard … read more
How to Use a Quiz on Your Website to Build Your Email List
I was blown away the other day by this quiz I saw on a branding website. You can see it here: http://www.sarahhart.ca/blog/quiz/ Aside from the fact that it is awesome, valuable, and fun, it’s also quite clever from a marketing perspective. Prospective clients take her quiz and need to submit an email address in order … read more
How to Create a Landing Page For Free – No Code Needed
Landing pages are an essential part of any online business. They are used for various purposes such as: Product promos Freebie opt-ins Webinar registrations Workshop trainings Video advertising Basically any time you want your customers to take one particular action, a landing page is in order. Landing pages are built one of three ways: On … read more
4 Email Sequences You Can Use With Your New Subscribers
You know your email list is your most valuable asset as an online business. And to that end, you’ve taken all the expert advice and offered a freebie value-packed incentive to attract more subscribers. But after you’ve created your freebie opt-in, put forms on your website, and gotten people to sign up, what happens next? … read more