Sometimes life just leads you down a path different from anything you could have imagined. That’s what we found taking a peek behind the scenes with Mackenzie Fox about starting her business and the success of her recent program launch. Mackenzie owns Nest & Prosper, a digital marketing coaching and consulting company for interior designers. … read more
The Digital Gangsta
How To Not Quit When You’re Making Diddly Squat
The Question: “Julie, how did you stay motivated in the beginning as a Digital Marketer and Online Business Owner when you hadn’t made a lot of money yet, and you were taking a big risk?” Great question and whoever asked it…good work. I had to think and ponder and go allllll the way back to when … read more
Do I Need a Digital Marketing Niche?
The Question: “So, what if I want to specialize in some aspect of Digital Marketing like Pinterest Marketing or SEO. Do I really need to understand Digital Marketing as a whole industry? We’re always told to niche down, not to be a generalist.” Yes and no. You need a niche. You just do. And if … read more
How Do I Start a Career in Digital Marketing in an Oversaturated Market?
The Question: Ohhhh the classic, “But the market is saturated with Digital Marketers. How can I compete?” First things first. Go outside (take your phone so you can read this email at the same time). Knock on ten doors in your neighborhood. When they answer…say, “Julie wanted to ask me if you know what Digital … read more
The Top 10 Skills You Need in Digital Marketing in 2017
The Question: “I want a skill list. I get that I need to know strategy, and that’s important…but what are the SKILLS I need for Digital Marketing in 2017?” Skills + Strategy = Money. It just does. It’s not enough to have just one or the other. The Digital Gangsta is designed to teach you BOTH … read more
Can You Promise ROI?
The Question: “How do you measure (return on investment) ROI when you’re a Digital Marketer and a client wants results? I feel nervous because I don’t know what to say!” If I had a nickel every time someone asked me this question, or hoards of others like: How much do I have to spend … read more