This case study highlights how one Digital Marketing agency was able to obtain success in the form of an $8k contract with my Proposal Secrets method.
Before applying this method, agency owner Jess was a little all over the place. She, like many others, had packages on her website based on number of hours worked. This led to complete confusion on what exact types of services were included in those packages. Scope creep ran rampant and Jess knew this was not the most effective way to run things for her team.
If you’re in The Digital Gangsta, you’ve probably heard a lot about Proposal Secrets lately. People are seeing almost instant success starting with their very next discovery call.
The Proposal Secrets idea is this:
- Have an initial discovery call
- Book a paid business intensive
- Build a custom project proposal
Using this method, Jess was able to make the transition for hourly pricing to set packages, which led to less scope creep, less headaches, and more efficient use of everyone’s time.
Join Create Your Laptop Life’s Jessie Valle and Jess Dornieden as they discuss Jess’s journey of starting her laptop life with her digital marketing agency, Jessica Dornieden & Co., how Jess has made the transition from hourly pricing to packages, and how she landed an $8k contract.
Highlights:
- Jess was at a point where she had no choice other than to make the laptop life work. Sometimes that “no choice” factor really helps people push to make their business successful
- Moving away from getting paid hourly to creating custom packages for clients outlining specific details of each project
- How she cut her discovery call time by 50%
- Staying on track and get clients what they truly need, not what they think they need with Proposal Secrets
- How to manage client expectations when they expect to trade money for hours and you want to offer packages instead
- How Proposal Secrets led to an $8,000 package
- Dropping the term “Virtual Assistant” and taking control of discovery calls
- Don’t wait too long to get team members on board if you know you need the help
- How working hourly is not the most productive way to do things and how using packages solves so many issues