Sometimes life just leads you down a path different from anything you could have imagined. That’s what we found taking a peek behind the scenes with Mackenzie Fox about starting her business and the success of her recent program launch.
Mackenzie owns Nest & Prosper, a digital marketing coaching and consulting company for interior designers. Mackenzie helps interior designers define their personal style, who they want to work with, and how to find those clients.
Her journey started with building an audience through her blog and podcast all about wardrobe styling. She soon discovered she could help people via the Internet and shared her skills online.
Over time, Mackenzie was able to turn her online experience toward her background in interior design and developed a community, and ultimately a program, to help interior designers with their own digital marketing.
Listen in as Jessie chats with Mackenzie about her path to building Nest & Prosper, and how The Digital Gangsta has been a key piece to her recent success.
Highlights:
- Mackenzie started a wardrobe styling blog and podcast, which she later ramped up after getting laid off from the corporate world…twice!
- Realizing that others might be struggling with the same issues she had when it came to defining their personal style and finding clients, Mackenzie decided to teach others about the digital marketing skills she had developed over time
- Connecting back with her Interior Design roots was important when developing her niche
- How Mackenzie was able to adapt The Digital Gangsta to fit her own needs when building a list and launching her program
- Mackenzie pre-sold her program to make sure there was a need and people resonated with her specific format before she spent time fully developing the entire program
- How having the Create Your Laptop Life community and support helped give Mackenzie the confidence that led to her 5-figure launch
- The importance of sticking with one mentor at a time and trusting that one system at a time